Sometimes, you need to assess whether the internal team of your business does the job or whether you need to outsource something. As a company grows, it becomes increasingly difficult to do everything without outside help.
- Identify what your needs are
First, you need to define whether you really need an agency. There are other types of digital marketing services that you can hire, such as consulting and freelance professionals, for example. See the advantages of each of these options:
Consulting: If you are the type of person who likes to get your hands dirty, consulting can be a good option. The consultant will give you tips and follow up on the actions, but you will have to put them into practice yourself; Click on the www.func.media to het the details.
Freelancer: If you need to outsource a very specific activity, it may be worthwhile to hire a freelancer. These professionals are specialized and can help you to fulfill demands for a lower price;
Agency: if you need a team of people helping you constantly, hire a marketing agency. This option is ideal when there are several complex demands that require the collaboration of a team, for example.
- Analyze success cases
The social proof is a leading authority indicators. And the agencies usually bring social evidence in the format of successful cases.
Successful cases are jobs that the agencies have already done for other clients and have had surprising results. You can enter the company’s website and search for its portfolio. There, you will find some cases with details and explanations about the project.
You can also investigate whether they already have experience with companies in your industry. If you can’t find anything on the web, don’t hesitate to call and ask to see the projects. They will hardly deny it.
- Consider the following factors:
Awards: the world of awards is very present in marketing. When researching an agency, see if they have won any awards that attest to their competence;
News: why not search if they appear in the media? Sometimes, a story in the newspaper can be enlightening, in addition to demonstrating that they are relevant.
Feel the organizational climate of the company. If there is good service, reception and devolution in the environment, this can be a positive sign.
